Concepts Strategic Management of Information Systems

Question: Discuss about the Concepts Strategic Management of Information Systems. Answer: Introduction: Strategic management is one of the integral elements for the success of entire organization. It comprises the formulation and implementation of the planning for business activities so that the organization can attain pinnacle of business achievements. The strategic management is also quite effective for assisting the organization to achieve long-term objectives. The strategic management can be influenced by various factors such as industry attractiveness, resource based view and competitive advantage. The current paper is focused on evaluating the impact of these three factors on the strategic management. In order to evaluate the strategic management Johnson Johnson has been selected. The company has been in recent news due to a controversial strategic management issue, which has caused punitive damage to their customers. The evaluation would also help to recommend several crucial ways to enhance strategic management by improving the application of industry attractiveness, resource based view and competitive advantage. According to Pulles et al., (2016), the traditional sense of the industry attractiveness refers the ease and magnitude of the industry that can provide extensive profit to the organization. In this context, it can be easily assumed that the level of ease in the industry would effectively influence the strategic management of Johnson Johnson. In addition to that, the Johnson and Johnson would be also bound to adopt innovating strategic management with the rising risks within the industry. Grant (2016), also argued that the strategic management is highly dependent on various factors that are related to the external market environment. The most significant factors that have the capability to impact the strategic management approaches are rate growth in demands of services and goods; width of margins; as well as number and strength of the competitors. On the other hand, Hill, Jones and Schilling (2014), stated that the strategic management is also extensively dependent on the resource based view of the organization. The application associated to the tangible as well as intangible resources, which are at the disposal of Johnson and Johnson greatly defines the strategic management of the company (Lin, Wu, 2014). Moreover, Thompson et al. (2013), suggested that the company needs to make their business decision on the basis of their resources in order to gain proper success in the corporate world. The major goal of the strategic management is attaining a competitive edge against the competitors. In this context, Kiss and Barr, (2015), mentioned, the resource based view is a most effective approach that evaluates the organizations capability for attaining success. It has immensely assisted to undertake proper decision in regards to attaining strategic management approach efficiently and successfully. In todays world, each organization operates in a highly competitive industry, and hence it must adopt strategies that can help it outperform its rival organizations. As mentioned by Dobbin and Baum (2014), importance of the competitive advantage of an organization helps an organization to focus on the future prospect as well as help to obtain more improved strategic plan for better management of the organization. Johnson Johnson intends to outperform its competitors of the market, and consequently the organization keeps on modifying its strategies. While the organization has been mostly popular for the baby products and hygiene products, the organization has recently initiated and adopted the market diversification policy. Hence, the organization has expanded its market by including new pharmaceutical products (Hill, Jones Schilling, 2014). Besides, the geographical expansion strategy is also a new strategy of the organization. Since Johnson Johnson has been encountering stiff competition from organizations such as Bayer UG, Eli Lilly Co., the organization is trying to strengthen its geographical presence by expanding further in Japan, the second largest pharmaceutical market of the world (Carroll, 2015). Pulles et al. (2016), mentioned that the organization is able to expand its target market, gain greater recognition, and enjoy competitive edge with the appropriate implementation of proper strategic management. Besides, the change in the strategy management of the organization is also caused by the recent accusation brought against the organization that claims that the products are responsible for causing cancer. It has effectively helped the organization to gain the competitive advantage over its competitors, which is most essential factor for sustaining in the contemporary competitive market. Hence, the organization has adopted a set of new CSR policies (Herper, 2017). The CSR policies form an integra l part of the strategic management of the organization, as by implementing the CSR policies, the organization intends to improve its reputation and regain consumer reputation. In addition to that, CSR policies would be also helpful to attain the competitive advantage over the competitors. The organization has recently committed itself to the purpose of improving the lives of the underprivileged women and children of the rural parts of the world, and building healthcare capacity for training the health care experts of the underprivileged countries (Thompson et al., 2013). Besides, the organization has also started a few disease prevention campaigns as well. The adoption of these effective CSR policies, backed with effective promotion, helps the organization gain competitive advantage over the new organizations, and helps it in gaining consumer goodwill among the residents of different countries (Ward Peppard, 2016). In order to achieve most desired success, Johnson Johnson need to undertake several major steps that would immensely improve its strategic management approach. First of all, the organization needs to evaluate the market in a detailed manner and with the help of proper scientific tools. This way the organization would be beneficial, as it would gain most useful information for critical decision making. The critical decision making would be also benefited with the help of evaluating the organizational capability. In order to do that, the organization have to analyses its resource based strengths and weaknesses. It will help Johnson Johnson to undertake necessary decisions for responding to the rising risks. At the same time, the organization has to also increase its brand image around the market. The organization would need positive brand presence among the customers perception. In order to do that, the organization should incorporate the idea of CSR in the operation of its business activities, which can help it regain consumer faith. This will evidently increase the competitive advantage and the organization would be helpful to fight the competition of the contemporary world. With the help of these several steps, Johnson Johnson will be improve its strategic management approach eventually. Reference List: Carroll, A. B. (2015). Corporate social responsibility.Organizational Dynamics,44, 87-96. Dobbin, F., Baum, J. A. (2014). Introduction: Economics meets sociology in strategic management. Advances in strategic management, 17. Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Herper, M. (2017).Company Will Raise $1 Billion To Create Blood Test To Detect Cancer.https://Company Will Raise $1 Billion To Create Blood Test To Detect Cancer. Retrieved 6 January 2017, from https://Company Will Raise $1 Billion To Create Blood Test To Detect Cancer Hill, C. W., Jones, G. R., Schilling, M. A. (2014).Strategic management: theory: an integrated approach. Cengage Learning. Kiss, A. N., Barr, P. S. (2015). New venture strategic adaptation: the interplay of belief structures and industry context. 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